Toyota Advert
This adverts theme is to excite the audience about a new Toyota car. The vehicle is a silver version of the car, placed into the center of the advert. Around the car is a city landscape background where the colours have been changed into singular block colours.
This is a good advert because the cars colour against the background is easily seen which means that the audience can see every door, window and wheel on the car. The outrageous colours in the background excite the younger viewer because it isn't a dull, boring, everyday street like they see in there daily lives.
Coca Cola Advert
This adverts theme is to encourage Coca Cola drinkers to become more adventurous and to do what they what to do with their lives. This message is portrayed by having the famous red and white colour combo to make the audience recognize the company and by having the famous glass bottle shape be dotted in the center. The message of the advert "You don't have to stay inside the lines" is written inside the bottle whilst the colour white is presented in a way that makes the audience think of someone colouring outside the lines.
This is a good advert because the image connects with both adult and children drinkers by casting their minds back to when they didn't care what people thought of them as they coloured carelessly outside the lines and that thought is transferred to their daily lives, encouraging them to carelessly colour outside their lines.
Frooti Advert
This is a bad advert because the theme of the advert isn't clear to the viewer. The advert is promoting a carton drink and the drinks slogan. The carton design is not effective because most of the space used is of a picture of a fruit that isn't clear of what fruit they're advertising. Part of the slogan is put at the bottom and the title is put at the top leaving minimum space for anything else until the design would become crowded and busy. The background of the advert is the colour yellow with outlines of the unclear shape, small groups of love hearts that seem out of place and the long slogan written in a simple font, coloured purple, across the bottom of the advert. The carton drink is in the center, slightly angled to the left and the drinks title at the top.
Wall Advert
This is a bad advert because the company name isn't clear to see at a glance and the slogan isn't easy to read.
